Megan Baroska

Megan Baroska is the founder of MPB Strategies, a strategic communications advisory firm specializing in corporate and public affairs and reputation and risk management. Over the course of her 20-year career in communications, politics and public affairs, Megan has developed a deep expertise in corporate affairs and reputation management, effectively positioning clients across diverse industries for a stronger future and successfully advising them in high-stakes situations.

From the FBI, the Oscar Mayer Wienermobile and the University of Missouri to her executive leadership role in the ski industry and nearly 10 years with Edelman, the largest public relations firm in the world, Megan is a respected leader both inside the C-Suite and externally as a senior counselor to Legal, Government Affairs and Communications teams.

She excels in helping teams efficiently and effectively tell their story, transform their organization, and navigate the most challenging of situations, always anticipating what comes next.

Megan graduated Phi Beta Kappa from the University of Wisconsin, Madison, with a Bachelor of Arts degree in Journalism.

Results

Developed and implemented a communications strategy that advanced an adventure lifestyle company’s corporate reputation and strengthened the independent reputation and brand of each of its business units.
Established an annual strategic business planning process that aligned operations and investment to the highest points of leverage.
Designed and scaled post-acquisition integration strategies that unified the workforce, created efficiencies and established cultural alignment.
Orchestrated public affairs campaigns which secured regulatory body approvals of expansion and development plans and blocked anti-competitive legislation.
Developed and institutionalized strategic employee engagement programs, media and digital protocols and crisis readiness for a variety of organizations.
Led change management and communications program to drive the front-line 10,000-person workforce adoption of a transformed go-to-market strategy.
Successfully led management-side labor relations campaigns and secured on-time union contract ratifications.
Supported a multinational company’s first-ever, successful public bond offering.
Developed the business strategy and narrative positioning for a global workers’ compensation telehealth provider to diversify into new industries.
Positioned a privately held climbing company for its first acquisition and imminent expansion into new markets.

Get in touch

Megan at MPBStrategies

202 760 1123